Xiaomi stands firm in the TOP three Apple Samsung duel, who are the TOP 5 mobile phone sales in the first quarter?

 

With the time coming to April 2024, the first quarter of this year has officially passed, and relevant market research reports have begun to be announced.

After losing the crown of the first smartphone market share in 2023, Samsung continued to make efforts in the first quarter of this year, returning to the top of the global smartphone market with a market share of 20.8%, and the shipment performance was close to the same period last year.

In the first quarter of this year, Apple shipped 50.1 million, accounting for 17.3% of the share, occupying the second place on the list. But compared with the same period last year, it was down 9.6%.

Xiaomi occupies the third position in the global smartphone market, which is also its consecutive quarterly results. In the quarter, Xiaomi shipped 40.8 million units, accounting for 14.1 percent of the total. Compared with the same period last year, Xiaomi's shipments increased by 33.8%, and its share also increased.

Ranked fourth is Transsion, the share accounted for 9.9%, 28.5 million shipments, year-on-year growth reached an astonishing 84.9%, the growth momentum is very rapid.

OPPO was among the top five, shipping 25.2 million, with a share of 8.7%, down 8.5% year on year.

In contrast, in the past 2023 years, the top five brands were Apple with 20.1% market share, Samsung with 19.4%, Xiaomi with 12.5%, OPPO with 8.8%, and Transsion with 8.1% market share.

Combined with the brand rankings of the two lists, Samsung and Apple are still in a fierce battle for the leadership of the high-end smartphone market.

The report also predicts that Samsung and Apple will maintain control of the high-end market, but Huawei's recovery, as well as the significant growth of Xiaomi, Transsion, OPPO, and vivo, may make it look for diversified areas of development.

Among them, Xiaomi has established its position in the top three in the world and continues to impact upward. The growth rate of Transsion is more amazing, and the follow-up is expected to come to a higher ranking.

Meanwhile, in a post-recovery market, the shift in power positions among the top five brands is likely to continue as players adjust their strategies.